Phantom Peak is an immersive, open-world adventure in London, described as a living, breathing town where guests explore and interact with quirky characters, uncover mysteries, and participate in unique storylines. It combines elements of immersive theatre, escape rooms, and real-life video games. Guests become tourists exploring the town, using a custom-made web app to guide them through quests and stories. The experience lasts for about 4 hours, with the option to explore, enjoy food and drinks, and interact with the environment and actors.